STRATEGIC PLANNING

(THINKING)

FOR THE DIGITAL ERA


Volume 7, Number  2                               October  2000

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COMMUNICATIONS AND ELECTRONIC DOCUMENTS TO 2010 AND 2020

The Electronic Document Systems Foundation (EDSF) is dedicated to enhancing the value of document communication. EDSF has published studies of the document industry and is about to publish another that tracks the recent past to 2010. Certain kinds of printing are expected to grow through 2010 and others, like forms and newspapers, are expected to drop dramatically in volume. The study is based on 13 categories with many subcategories and includes economic, societal, and technological factors. The prediction is that there will be no major impact on print, as we know it, until about the year 2020. The Internet is actually generating more print than it takes away now. Broadband, E-books, less expensive but more powerful computers, wireless communication, etc. will change all that about 2020. Now, also think about voice recognition and verification in 2020.

Noel, Jeffrey. "Looking to 2010." Print On Demand, 6(5), September, October 2000, 34-36. 

http://www.podb.com/

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E-BUSINESS EXPLOSION

"GartnerGroup predicts that B2B e-commerce will reach $7.3 trillion by 2004 and B2C e-commerce will reach $380 billion by 2003. GartnerGroup predicts that spending on e-business professional services in the U. S. will reach $50.4 billion in 2003, up from $10 billion in 1999. GartnerGroup expects the average online enterprise to be managing more than 120 terabytes of customer data by 2003."

Hoss, Dorine. "The E-Business Explosion: Strategic Data Solutions for E-Commerce Success."  DM Review. 10(8), August 2000, 24-28.  http://www.dmreview.com

Quotes from GartnerGroup, Electronic Commerce Conference Proceedings.
February 29 March 2, 2000.

E-COMMERCE EVOLUTION IN GRAPHIC ARTS AND PRINTING

Chat online about e-commerce for printing has frequently focused on companies evolving their e-business strategies. In addition, discussion is increasing on how e-commerce services are evolving - additional capabilities, alliances, altered business models, standards, etc. An outstanding analysis cites 10 e-commerce service providers for printing and lists 17 other service providers.

Noel, Jeffrey. "E-Commerce Evolves." Print On Demand, 6(5), September, October 2000, 22+.

http://www.podb.com/

CRITICAL THINKING COMPETENCIES AND PROBLEM SOLVING SKILLS

All categories of "establishments" are in need of high quality personnel with the necessary critical thinking competencies and problem solving skills to keep them viable in the digital era.. Advances in science and technology are part of the arcades children and youth visit. Excitement of games they play and articles they read can be used to create developmentally appropriate learning units.

Communication is essential to a democratic society. Graphic arts and printing are fundamental. "Looking to 2010" provides a foundation for exciting learning units in broadband, e-books, and other technologies. How were books produced in the past and how did e-books evolve? What alternative scenarios are possible, likely, and/or probable by 2010 and from 2010 to 2020 when children will be in secondary schools, youth in colleges or workplaces, and young adults will be expected to have competencies and skills for digital era Information Technology (IT) workplaces? How are e-books changing the fundamentals of reading? 

http://www.nist.gov/ebook2000

Competency in math, science, and technical areas are fundamental for the digital era workplaces.  But, analysis after analysis indicates deficiencies in proficiencies in math and science of students in the U. S. when compared to their peers in other countries. The National Commission on the Teaching of Science and Math in the 21st Century report Before It's Too Late indicates that too few students learn enough about math and science to protect the nation's prestige, good jobs, military security, and competitive position in a global networked economy.

http://www.nsta.org/

http: //www.nctm.org/

Biometric, card, voice, and wireless technologies are being applied in advanced countries in all aspects of life and work, especially in B2B and B2C. How are these and other technologies being applied in business, healthcare, and other establishments? How are these technologies applied to assist individuals in categories in the Americans with Disabilities Act (ADA)? How will graphic arts and printing evolve so that e-books are contemporary and can be delivered electronically to community learning centers, homes, libraries, and other education and training utilities?

Career paths in digital era Information Technology (IT) traditional roles in database managers, network administrators, etc. must be modernized and upgraded to meet contemporary needs. ENTERPRISE RESOURCE PLUG (ERP) concepts must be applied to articulated 4+4+2 content, delivery system, and evaluation strategy in online and traditional formats. In addition, career paths must be co-created to prepare professional and technical personnel for emerging roles in B2B and B2C, Health Informatics, Chief Information Officer (CIO), Chief Technology Officer (CTO), and Knowledge Manager (KM) for various categories of establishments.

What curriculum must be developed in Health Informatics (HI) to prepare graduates from various levels? What developmentally appropriate learning units must be created for awareness raising of career opportunities in HI in early and middle childhood? How can developmentally appropriate learning units be co-created in graduate education by interdisciplinary teams of health care providers, database managers, teacher educators, and educational technologists that could be delivered electronically to schools to be customized to meet local and state curriculum standards? How can discipline-focused learning units be strengthened via interdisciplinary problem-solving? How can universities prepare educators for Anytime Anywhere Learning (AAL) formats?

CULTURAL DIVERSITY & ELECTRONIC COMMERCE
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CONCENTRATION
& SPECIALIZATION
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CORE REQUIREMENTS
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EARLY YEARS
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FORMAL EDUCATION

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ACTION PLAN

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LEARNING EXPEDITIONS
Create & Pilot                                      Collaborate
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SENIOR
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EXPECTATIONS
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JUNIOR
LEVEL
EXPECTATIONS
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SOPHOMORE
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EXPECTATIONS
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FORMAL EDUCATION

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          ENG                 SS               ARTS            MATH               NS              TECH
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KEY:

ENG
SS
ARTS
NS
TECH

English (Listening, Reading, Speaking, Writing)
Social Sciences (Cultural and Economic Development)
Fine and Performing Arts (Dance, Drama, Music)
Natural Science
Technology Education

INFORMATION TECHNOLOGY
HEALTH INFORMATICS CONCENTRATION

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CONCENTRATION
& SPECIALIZATION
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CORE REQUIREMENTS
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SECONDARY YEARS
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MIDDLE YEARS
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EARLY YEARS
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HORIZONTAL INTEGRATION


 

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VERTICAL ARTICULATION
CHIEF INFORMATION OFFICER (CIO) AND KNOWLEDGE MANAGER (KM)

Chief Information Officer (CIO) and Knowledge Manager (KM) functions and roles have evolved over the past decade in the private sector, especially in corporations that have implemented global B2B and B2C strategies. CIOs have also evolved in state government and are often cited as a primary reason for coordination of programs, effectiveness of services, and efficiencies gained. In addition, to a role in strategic thinking, CIOs access, analyze, and redistribute information that is most often in e-formats. KMs will often perform a secondary analysis of information to determine it's "fit" to vision and goals and (a) lead a team through a critique of high quality processes to determine if value can be added to the unit or (b) redistribute the information to someone who will critique it further. Could these ideas be applied to CIOs and KMs in education fields and levels?

Aides, librarians, parents, and/or teachers could take the initiative in helping students to access Web sites to browse and mine on study topics such as biometrics, card, e--books, graphic arts and printing, voice, and wireless technologies. Analysis of information could be done by groups within a classroom or by global learning communities. Archived projects could be used by learners throughout a community however defined, a district, a region, a state, and/or worldwide network. CIO and KM functions and roles would evolve based on mission, policy, priorities and resources.

Awareness raising about advances in science and technologies is necessary, but insufficient. Career paths must be co-created to prepare the professional and technical workforces in emerging roles. Advertisements contain bodies of competencies and skills sought in prospective employees. Some companies with personnel needs can be accessed via Web pages mentioned later in the newsletter.

An advertisement for a Human Research Review Committee (HRRC) employee provides insights into the critical thinking competencies and problem solving skills that are needed in healthcare. "The Office of Research, Technology, and Informatics has a full time position in the human studies area. The individual will serve as liaison between the Institution Research Board (IRB) and the affiliated subcommittees and faculty. The position will manage the human subject database and files, prepare agendas and minutes for the monthly HRRC meetings, process human subject protocols, amendments and continuing progress reports. Incumbent will also provide semi-annual training to coordinators on preparation and submission of protocols for IRB review."

http://www.mcw.edu/hr

Developmentally appropriate learning units could be co-created in graduate education by interdisciplinary teams of healthcare providers, database managers, teacher educators, and educational technologists that could be delivered electronically to schools to be customized to meet local and state curriculum standards. CIOs and KMs could be certificated as generalists or in broad career categories such as business, engineering, healthcare and human services, etc.

Now, imagine an E-Commerce Center of Excellence developed as a private and public partnership. The Commonwealth of Pennsylvania, Microsoft and Penn State Harrisburg Eastgate is an example. The Center provides service to business establishments and e-commerce courses via the School of Information Science and Technology (ITS). The Center intends to prepare an estimated 20,000 high school students and 1,000 business education teachers (March, STRATEGIC PLANNING). CIO and KMs in global B2B and B2C in manufacturing and/or services are needed now. CIO and KM roles are expanded upon in the articles on other pages in this newsletter.

CHIEF INFORMATION OFFICER (CIO)
KNOWLEDGE MANAGER (KM)
 
ACCESSING
INFORMATION
ANALYZING
INFORMATION
REDISTRIBUTING
INFORMATION
CRITIQUING
KNOWLEDGE
EARLY YEARS
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READINESS
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COMMUNICATING
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MIDDLE YEARS
TECH
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MATH, SCI, & TECH
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CAREER AWARENESS
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CAREER EXPLORATION
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BIOMETRICS
CARD
GRAPHIC ARTS
VOICE
WIRELESS
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SECONDARY YEARS
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ADVANCED TECH
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CAREER SPECIALIZATION
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CAREER CONCENTRATION
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POST SECONDARY YEARS
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ADULT YEARS
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MEDICAL MARKETING GET SMARTER

"As competitive pressures in the pharmaceutical industry have increased, so has the importance of marketing new and existing drugs. Three years ago Rochee Laboratories, the North American division of F. Hoffman-La Rochee Ltd. of Switzerland, founded a medical affairs division to get its R&D and marketing teams together. Its challenge was to provide salespeople and clinical liaisons with accurate, up-to-date information about drugs from sources that usually are scattered across and outside of the organization."

 Shand, Dawne. "Medical Marketing Gets Smarter." Knowledge Management, 3(10), October 2000, 32 and 34.

http://www.kmmag.com/

SUSTAINING COMMUNITIES OF PRACTICE TAKES PLENTY OF PERSISTENCE

"Companies increasingly are realizing that many of their core assets reside in the minds of their employees, and they are trying to build on that knowledge and put it to strategic use. Hence the growing interest in communities of practice - far-flung ad hoc networks of people who have common interests. The members of these communities often operate across organizational and hierarchical boundaries, share knowledge, solve problems and exchange insights in ways that departmental structures don't promote."

Eisenhart, Mary. "Around the Virtual Water Cooler." 
Knowledge Management, 3(10), October 2000, 32 and 34.

http://www.kmmag.com/

INTERNATIONAL E-COMMERCE: THE TIME IS NOW

"Global e-commerce opportunities outweigh the obstacles. Now's the time to target receptive markets - anywhere." That is the conclusion of Donald DePalma in an analysis with detail.

"While most U. S. media coverage focuses on Web growth in the United States, the reality is that the Web has outgrown its North American centricity. The United States still leads by a large margin in the total number of Internet domains, but the percentage of non-American Web users has increased dramatically from 44 percent of the total worldwide user based in 1998 to an estimated 66 percent today. Internet usage in the Asia/Pacific, European, and Latin American regions is already growing more rapidly than in the United States."

 DePalma, Donald. "International E-Commerce: The Time is Now." E-BUSINESS ADVISOR, 18(10), October 2000, 28-33. 

http://www.advisor.com/

E-BUSINESS ESSENTIALS

Ten rules of E-Business that matter focus on relationships, size, velocity, integration, technology, partners, uptime, security, flexibility, and bottom line. The article is followed by 11 pieces on topics such as customer relations management CRM, e-money, KM, and small business centers.

Harris, Jack, and Jeff Fohl. "E-Business Essentials."
PC Magazine, 19(13), July 2000, 132-6.

http://www.pcmag.com/

THE STATE OF ONLINE LEARNING

Don Norman, President of UNext Learning Systems, states, "The technology really should be invisible. It should just work. We're not there yet." His comments lead the way to four case studies about PNC Bank, National Association of Manufacturers, BellSouth, and Glenayre. Readers may want to browse and mine Unext: 

http://www.unext.com/

Norman, Don. "The State of Online Learning." Training, 37(9), September 2000, 77+.

http://www.trainingmag.com/

Also, other excellent articles include:

"New Kids on the Virtual Block" about poor children in New Delphi, India, 58 and 60.

"What the Online World Needs Now: Quality" about four hurdles in e-learning, 85-94.

"Videoconferencing's Changing Picture" that begins with how Superintendent John Gould addressed graduation in Morrisville, PA, from San Diego, CA, 100-106.

ONLINE LEARNING

http://www.onlinelearningmag.com/

Jones, Chris, "One of the Heard: Voice Applications Could Bring New Life to E-Learning." Online Learning, 4(8), September 2000, 74-75. http://www.onlinelearningmag.com

Kiser, Kim, "Road Warriors." Online Learning, 4(8), September 2000, 24-32.

Webb, Wendy. "Beyond the Internet." Online Learning. 4(8), September 2000

SYLLABUS

http://www.syllabus.com/

Eisler, David L. "The Portal's Progress: A Gateway for Access, Information, and Learning Communities." Syllabus, 14(2), September 2000, 12-18. http://www.syllabus.com

Lang, David. "Critical Thinking in Web Courses: An Oxymoron?" Syllabus, 14(2), September 2000, 20-24.  http://www.syllabus.com

Peirce, William. "Online Strategies for Teaching Thinking." Syllabus, 14(2), September 2000, 21-24.  http://www.syllabus.com

EXECUTIVE EDUCATION

Executive Education programs are an excellent source of high quality information and programs.
Columbia Business School has outstanding programs. 

http://www.gsb.columbia.edu/execed

ESSENTIAL READING

Kelly, Katy. "False Promise."
U.S. News & World Report, 129(12), Sept. 25, 2000, 48-55.

http://www.usnews.com/

STRATEGIC PLANNING (THINKING) FOR THE DIGITAL ERA

Anglin (1996) developed a Guide for Strategic Planning for use by educational institutions in Asia Pacific that used seven categories: policy, mission priorities, strategic alliances, curriculum and student outcomes, technology, human resources development needs, and fiscal resource needs. Kim (1998) used the same seven categories for developing A Strategic Plan for the Integration of Technology into the Elementary Teacher Education Program at Inchon National University of Education. (See the December 1999 and January 2000 issues of STRATEGIC PLANNING). Reynolds (1999) used some of those ideas along with others to develop a strategic plan for the integration of computer services and library services. This newsletter is not a document in which to elaborate on the details of these projects. But, these projects and many others provide insights about content and process that can be used to plan strategically for the digital era.

FEDERAL AND STATE FUNDING FOR CURRICULUM AND TECHNOLOGY

Federal government programs are available to fund projects that focus on curriculum and technology. Some funds can go directly to a Local Education Agency (LEA) such as:

Technology Innovation Challenge Grant

http://www.ed.gov/Technology/challenge

Star Schools Program

http://www.ed.gov/prog-info/StarSchool/index.html

Telecommunications and Information Infrastructure Program

http://www.nita.doc.gov/

NEWSLETTERS (with Links) and WEB PAGES (with Links)

Newsletters and other resources are available at Web sites.  Access:

http://www.blackboard.com/courses/webcom/

and enter as a guest.  Click on "Announcements" and then on "Course Documents."  Then, click on `Warren Groff s Newsletters."

The newsletters are filled with information such as Web Weavers at an elementary school (June issue); INTERNETWEEK 100 elite in E-Business (July); and E-healthcare, biometropolis, E-Commerce Web sites, Global Smart Partnership Program, educator's Web sites (September).

Then, click on "External Links" and "The Friendly Forum" to browse "The Friendly Forum: Class Discussion" with topics such as "Globalization and the Family of IT Careers," "Taiwan," etc.

DIRECTED STUDY (DS) or INDIVIDUAL STUDY

Directed Study (DS) provides an exciting new opportunity to explore research in areas and topics not included in seminars. DS is a formal protocol in contrast to pursuing individual study (IS). DS requires an accumulation of four units, thus planning to meet program requirements is needed. Feel free to copy and distribute this newsletter. As individuals browse and mine the Web sites, consider the format and structure that is needed to meet consumer needs and wants worldwide.

Warren H. Groff, 3408 N. 49th St., Milwaukee, WI 53216-3208  groffw@nova.edu