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Nobody ate just one Kenney Burger. Well, maybe a kid, but one Kenney Burger just didn't do it. You had to have at least two, or three, or four! Those sauce covered delights made you crave more, and add to that, hot, crispy, crinkle cut fries that you ate with that little wooden spear, and you were good to go. If not, you certainly would be after you topped that off with a hot Kenney's Apple Puff.
This Kenney's was located on West Main St. in Salem. I had my first Kenney's fish sandwich here, and was shocked to find cheese on it. As a kid I hated cheese, and was used to Burger Chef's cheese-less version.
Another look at the Boxley Hills Kenney's, across from Happy's (then 'Arlan's'). The price had just gone up on the burgers, and the sign hadn't been repainted yet. Most fast food restaurants today seem to want you to buy their combo's. You know, pick the sandwich, get the fries and drink for a discount, but in those early days, places like Kenney's priced their regular hamburgers low. Low enough that you could buy a whole bag of them, and feed a family, or your pals for not too much money. The burger places aren't interested in selling them that way today. It's a shame, I think it was more fun to eat them that way.
A classic Kenney's sign. Those drink glasses mentioned still appear from time to time on eBay and at local flea markets & antique shops.
Another view of the Brambleton Avenue Kenney's. This was a busy location, and wasn't replaced by a new building until the early '70s. (and yes, this was where the hippies hung out).
The Melrose Ave. N.W. Kenney's had a different look. Located near the new Roanoke-Salem Plaza, it featured building elements from some Biff-Burgers, such as the rooftop cupola, and had a very unique Kenney's sign. The three multi colored wheels rotated, drawing attention to the restaurant. Bill Kenney told me that this was an expensive sign, and cost almost as much as the building did.
Kenney's litter bags. They had a punch out so you could hang them on a knob in your car. When was the last time a hamburger place offered you one of these, or even ketchup for that matter?
The West Main St., Salem location a few years later. Kenney Burgers by then had risen to 19 cents!
Here is the 'River Hill' Kenney's in Martinsville Va., located on business route 220.
Kenney's Billboards
Kenney's billboards were located in various spots all around town. This one featured the Doozie, Kenney's new signature sandwich.
And one for Kenney's Fish Sandwich.
A seasonal one for "well seasoned" Kenney's fried chicken.
An appeal for a meal for the whole family.
A newer style ad for the Doozie.
A more complex sign with the Big K burger illustrated.
